Ecommerce websites look and feel a certain way in order to sell their products. A company selling children’s toys will not use clean visuals to sell their product. The website can look like a mess (a good mess), like the child’s bedroom. It fits the whole point of the company. Children want to play and imagine a world where cleaning is not a part of it.
The main images seen on many websites are nice and appealing, but are often perfunctory. They perform a duty without taking advantage of the opportunity. A giant main image of a product could have equally large text saying “50% off.” Is this really a great use of a large image? It comes across as a little tacky and a little forced.
A Fellow Craftsman: Large Visuals
A local woodcrafting company used a large image on their main page as potentially one of the best examples on the web. Advanced craftsmanship is all about close inspection and review. The details matter, and they matter a lot. It is these very details that make the product profound and worth the extra price of admission. The company used a close-up image of a table as their main visual. The Melbourne Digital Agency image is extremely high quality. Every nook and cranny of the wood is on full display.
The company took this a little further with their Web Design Canberra. The navigation bar at the top highlights all the essential options. It includes a link to the shop, a frequently asked questions page, an about us, and a location tab. These little text options appear on top of the wooden table image. As a matter of fact, the wooden table image is not simply an image on a website. It is the background, stretching to each corner.
The Graphic Design Melbourne is startling. The background is a giant blown-up image of the product. Furthermore, there are no images on top of the background in any capacity. A short nav bar and a shop now directive are all that is found.
The Melbourne Web Design was smart enough to know that anything else would distract from the power of the image background. There does not need to be a buzzworthy tagline or a special discount offer. The image speaks for itself. It fits the purpose of the brand, and it sets out to accomplish its goal of showcasing detail and precision without saying a word.